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Contents

Editors Comments

Featured eBook

Featured Article - Improve Your Ranking On Search Engines

Product of the Month - ROIbot

Sites To Visit - Webmaster Tools

Article - Hits vs Visitors the Real Story

Market Place

Editors Comments

People have asked me how to get their site listed on the search engines.  Here are some sites to visit for more information:

Search Engine Submission

	You can submit your site to the following search engines from this site: AltaVisa Google Hotbot Lycos Yahoo! http://www.geocities.com/SiliconValley/Campus/1282/
	This page focuses on submitting to Yahoo!, but has many other great topics.  Make sure to check out their 'quick links'. http://www.web-consulting.com/manual/promote/p16.htm
	Google Ad Words Select Program offers a targeted search engine that indexes & ranks Web sites (over 1 billion pages) and conducts over 150 million searches a day.  Check out this eBook that will help guide you through the program. Mastering Google Ad Words Select
	To see a list of search engines and directories visit: http://www.webmastertoolscentral.com/promotion/search.html

Featured eBook

Avoid trial and error efforts of starting up your business.  Avoid the same mistakes experienced by Top Internet Marketers.   Save thousands of dollars of your hard earned Internet Marketing income. Check out our featured eBook "Costly Online Blunders:
Confessions of Top Internet Marketers".
 

Featured Article

Improve Your Ranking On Search Engines

By Dr. Kevin Nunley

New techniques can drive thousands of visitors to your web site.

Randy is the first to tell you driving traffic to your web site is an expensive proposition. "I spent the promotion budget on ads, the grocery money on banners, and we still aren't getting that many hits," he says.
 

Now Randy turns to search engines. He's heard that tens of millions use them each day to navigate around the Net. A good listing on a major search engine can bring thousands of already-targeted customers to his site. But how can he get his site listed--and fast?
 

As search engines get more sophisticated, it's easier to get a good site listed. It's also harder to "trick" search engines into listing you. The good news is, if you have a site that is focused on just a few topics your best prospects are likely to search for, you're in a situation where the mammoth Internet portals can help you. And it's all free!

Forget about those services that promise to list you on thousands of search engines. There are only three search engines that really count. Because a number of the majors use the same database, you can register on one and show up on several of them.

"Don't waste time trying to get on Yahoo," says Jerry West, search engine expert with NetGateway. "Instead, submit your site to HotBot.com." Both use the Inktomi database. A listing on HotBot virtually guarantees a showing on Yahoo.

Recently AltaVista surged in user popularity. It ranks as one of the best places to have your site listed. Alta Vista rotates visitors through four databases. If you don't see your site listed, try again in 15 minutes when the next database will be on display. Register with Alta Vista weekly to get your site listed in all four databases.

You will also want to submit your web address to Excite, perennially one of the most used engines. Like HotBot and Alta Vista, Excite spiders through your site in a matter of seconds. Your listing can show up within a few days.

That gives a search engine several good keywords to use when categorizing Sheila's site, words that her customers are likely to use when looking for her.

Your Title is Tops

Search engines pay close attention to the title of your site. That's the line that appears in the little box on your browser. Take care to include two or three keywords that your best prospects are likely to type into a search engine when they are looking for a site like yours.

"Welcome to Sheila's Web Site" may sound good, but it doesn't give search engines much to go on. It would be better to title Sheila's opening page with some words about what Sheila offers, like "Solutions for credit card debt, loan restructuring, and bankruptcy."

That gives a search engine several good keywords to use when categorizing Sheila's site, words that her customers are likely to use when looking for her.
 

How to find popular keywords

Big companies now have access to records from all the major search engines. These databases show which keywords people search with. Often a company can find a keyword that millions of people search with, but isn't used by many web sites. Using a popular but neglected keyword can draw a goldmine of new visitors.

West says you don't have to lay out big bucks for the insider's list of keywords.

More and more, getting a good listing on search engines has less to do with tricks of the trade and more to do with how well your site covers a particular topic. After all, that's what people hope to find when they use a search engine.

Spend time crafting a inviting description of your site to include in your Meta Tags (for a quick lesson on how to write your own Meta Tags, see Alta Vista's short tutorial at http://www.altavista.com/av/content/addurl_meta.htm/.   Search engines display your description next to the link to your site. A good description can grab attention and cause lots of people to click to your site rather than another one.

Be patient and don't get too obsessive. I find that once sites are listed on the six or seven major search engines, they tend to start showing up on many other search engines and link libraries.

Finally, make sure the copy on your web site is interesting and makes customers want to buy. All the traffic in the world won't earn you a dime unless your web site converts visitors into buyers.
 

About the author ...
Kevin Nunley provides marketing advice, copywriting, and web promotion. See his hew 49 Lesson E-Business Course with free shopping cart at http://DrNunley.com/. Reach Kevin at kevin@drnunley.com
 

Product of the Month

ROIbot

Thanks for your support of our online marketing ezine.

Try the entire set of tools for $1 for your first month!

ROIbot is an ever-growing collection of tools that will help you
to increase your Internet ROI ("Return on Investment"). Whether
you sell your own products, sell products for other companies,
or are a professional affiliate, ROIbot is guaranteed to increase your ROI.

 

	ROIbot Follow-Up AutoResponse Server - Allows you to send a series of follow up messages to your customers using any time interval you specify.
	ROIbot Web Page Spy- Monitors any web site you choose for the slightest change made to that page.
	ROIbot FFA Submission Server- will automatically list your site in our dynamic list of free-for-all (FFA) pages as often as you want (it runs on a schedule so you set it up once and never touch it again!).
	ROIbot Expert Advice of the Month- Get your hands on those little known secrets that have been used by the experts to make them rich and famous. Each month a new expert reveals their best-kept secrets on how to succeed in business.
	ROIbot Lifeline- Allows you to check on the availability and accessibility of your web site. Not only can you set it up to notify you instantly if your site goes down, but it will also help you troubleshoot any problems that arise.
	ROIbot Ad Tracker- Track the effectiveness of your ad campaigns or any link on the net. This is the first and best service of this type available on the Internet. Great for affiliates and merchants alike!
	ROIbot Spider Submission Server- Schedule and automate the submitting and re-submitting of your sites to the search engines. Schedule follow-up submissions that will occur automatically based on your instructions.
	ROIbot Newsletter Server- Turns your local PC into a newsletter server. Automates and schedules the management and mailing of unlimited newsletterlists of any size.
	ROIbot Order Form Creator- Instantly create secure order forms for your products. And it fully integrates with the ROIbot Ad Tracker so you can track which of your marketing campaigns brought in the order.
	ROIbot Any Form Integrator- Instantly integrate your existing web forms into ROIbot and track the response from each. This amazing feature will allow you to find out which of your marketing campaigns are getting the response and which are not.
	ROIbot Affiliate Program- No other program offers you the tracking, tools, or residual income potential that ROIbot does.

Sites to Visit

(More on Web Site Promotion and other Tools)

Here is a site that is a leading resource for webmasters and small business owners specialized in website promotion and ebusiness promotion.  This site has many excellent resources: http://www.addme.com/

Want to know more about Google AdWords Program?  "Mastering Google AdWords Select" is a comprehensive guide to optimizing your AdWords Select campaigns. Includes step-by-step instructions to squeeze the maximum out of your advertising dollar.

Article

HITS vs VISITORS THE REAL STORY by Jerry West

Ever see the "hit counter" at the bottom of a web site? Or the claim of "We get 80,000 hits a month?" What does it all mean and is it accurate? In a word, no. The difference between a "hit" and a "visitor" will shock you. A "hit" is not a visitor but a hit on the web server. What is a hit on the web server? A graphic, java applet, the html file, etc. So, if a site has 79 small graphics on their page -- including the html file every visitor to the site registers as 80 hits on the server! So, 80,000 hits translates to just a 1,000 visitors. Big difference, isn't it? The problem with counters is they are set up to measure "page views" not unique visitors. After all, we are more concerned with unique visitors on the web. For example, if you visit a web site and you see a counter, press the "Reload" button. Does the counter increase by one? If so, the counter is worthless. Do you see what the webmaster can do? Just sit there all day and hit reload and increase the hit count. But why do that? Counters can be set at any starting value. Just start it at 3,123,984 and show your friends what a great site you have. Or do you? We suggest that you not have a counter on your site. But, without a counter, how do you know what your traffic is? Use a web traffic analysis program. Your web host should automatically provide you with a traffic analysis program. For some of you, their freebie may not be enough to tell you all that you want to know. For an in-depth discussion on web analysis and tools Click Here.

© 2000, WebMarketingNow.com Jerry West is the Director of Internet Marketing for WebMarketingNow. He has been consulting on the web since 1996 and has assisted hundreds of companies gain an upper-hand over their competition. Visit http://www.webmarketingnow.com/ for the latest in marketing tips that are tested and proven.

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Thank you for your time and happy cyber-marketing!

William T. Hathhorn

StreamsOfMoney.com